Interview with Mike Smith – Part Four

Part Four:  Interview with Mike Smith – Associate Professor of Information Systems and Marketing, Heinz College, Carnegie Mellon University

This interview began in part one discussing Dr. Smith’s graduate student experience and job search and continued in part two discussing Dr. Smith’s experience and advice as a faculty member.  In part three Dr. Smith explained some of his perspectives on research.  In this session we will discuss his perspectives on teaching and his overall thoughts on Information Systems as a discipline.

Perspectives on Teaching

You’ve received many teaching awards and honors during your time at the Heinz school.  Have you always been a strong teacher, or is that something you’ve had to work on?

I have gotten better over time because I think I’ve come to understand what the students are looking for.  Again, it’s just really hard the first couple of years to know what the students are looking to get out of the class.  It is important to recognize you will not get tenure by being a good teacher. At the same time I really enjoy teaching, and I probably spend too much time on it from a purely rational perspective.  Faculty members really do have a privileged position, this notion that you get to stand up in front of people and talk about the research you’re doing and how that might matter to their careers is a really privileged position.  It is an opportunity that I really cherish, even though it has very little impact on job advancement.

Some strategies you can use are to try to keep your teaching as closely aligned as you can to your research as possible.  Try to teach as much of your research as possible, as much as you can get away with.  I have had a couple of classes where there were topics that I was intellectually interested in that I put in as a course module to force myself to learn something about it.  So this semester one of the modules we’re doing is on disruptive innovation, Clay Christianson’s work at Harvard, and it was something that I wanted to learn that I thought would also be interesting to students. And typically if you are interested in the subject that will come across in your teaching.

Is there any advice you could give for PhD students as they prepare to teach for the first time?

Teaching for the first time is just hard.  On one hand, if English is not your native language, I think it is a good signal to the market to say, “I taught this master’s level course as a PhD student, and I didn’t get killed,” but other than that I try to advise my students to teach as little as possible during your PhD because it is really all about the research.  When you do have to teach, start with a really detailed and clear syllabus. This will guide both you and the students. In the syllabus, lay out what you’re going to cover, how the topics relate to each other, and then lay out the class-by-class structure of the course. This is the right way to go because planning the course as you go along is really miserable.

Perspectives on the IS Discipline

You’ve been very involved in the IS discipline through your involvement in as an editor for Information Systems Research, Decision Support Systems, and Management Science, and your involvement in many conferences.  What do you see as the defining characteristics of the IS discipline?

I would like to see IS as a discipline be kind of like Marketing, in the sense that I see Marketing is very focused on consumer behavior, but willing to look at that consumer behavior from a bunch of different lenses.  I would really like for the IS discipline to be focused on how information technology changes things, where things can be organizations, things can be markets, things can be governments and societies, but how does IT matter.  Then, we need to see the benefit of looking at that from a bunch of different perspectives:  not just economics, not just technology, not just behavioral, but we benefit from looking at this phenomenon from a bunch of different perspectives.  I think that is a winning combination for the discipline, because technology is going to continue to evolve, I’m not in the Nick Carr camp that says technology is going to become a commodity.  I really think the technology curve is going to be a series of small “S” curves on different technologies and it’s going to continue to grow, and it’s going to continue to impact the structures it comes into contact with: whether that’s small organizations, or governments, or societies, or markets. And I think that as a discipline we can carve out a piece of that development that says our core competency is looking at that change from a bunch of different viewpoints.

Where do you see the field of IS heading in the next five to ten years?

One of the things technology gets us in addition to changing things is it gets us the ability to collect, process, and analyze large datasets.  Bringing in the Machine Learning discipline to our discipline and figuring out how you can analyze these masses of data to draw out the technological change piece is going to be important.  Daniel Neill on the Heinz faculty is exactly that sort of person. We brought him over from computer science and machine learning and he’s looking at how you take massive amounts of data and pinpoint things like bioterrorism. These are the sorts of questions that we as a discipline should be looking at, technology has changed our capabilities and we ought to be at the forefront of figuring out what that means for structuring policy decisions, organizations, and groups.

Do you have any other thoughts or advice for PhD students in the OCIS community?

Get as well trained as possible, and pay attention to your advisor.  One of the things Erik taught me, if not explicitly then implicitly, is to never start working on a project if it doesn’t have a chance at an “A” publication.  At the top research schools, “A” publications are really all that matters.  There’s no mapping function from “B” publications to “A” publications:  there’s no sense in which five B’s equals one A.

Interview with Mike Smith – Part Three

Part Three:  Interview with Mike Smith – Associate Professor of Information Systems and Marketing, Heinz College, Carnegie Mellon University

This interview began in part one discussing Dr. Smith’s graduate student experience and job search and continued in part two discussing Dr. Smith’s experience and advice as a faculty member.  In this session we will discuss his perspectives on research.

Perspectives on Research

What is the “secret” of your productivity?

I’m a firm believer in treating this as a job.  Our undergrad days have led us to believe you can work a twenty-hour day and that has to be twice as good as a ten-hour day.  At least for me I’m not productive for more than ten hours a day.  I think it helps to recognize that I only have ten hours to get a certain amount of work done and I need to intentional about keeping track of what time I am goofing off and what time I am working on the things I should be working on.

How would you describe the process from start to finish of one of your “typical” papers?

I tend to get the ideas that I’m most fond of from the press and the media.  I tend to advise my students to look to questions the media is asking, as opposed to the two paragraphs at the end of somebody else’s paper where they talk about future work.  You can be sure, that if someone tells you at the end of their paper that “future work should do” this list of things it means one of two things:  either some referee asked them to do it but it was too hard, or it is a problem they are already working on.

Most of the topics that I have found most interesting have come from quotes in the industry that say “we think this is happening but we’re not entirely sure,” so start with that.  For me it is about finding the right data to ask that question, and then trying to look at that data pretty quickly to see if it has any hope of saying something that is going to be interesting.  We’re working right now on a project where we’re thinking about the question “if you take content off a legitimate digital distribution channel does that influence piracy.”  The first thing I asked my student to do was take two or three popular pieces of content and just graph what piracy looks like, and if we see a spike the day after something goes off this channel we’ve probably got something we can publish.

I’ve really enjoyed some of the economics papers that start from just the pure descriptive statistics.  Austan Goolsbee is extraordinarily good at this, if you read one of his papers it will say “Here is an interesting question, we got some data, we ran the simplest possible test on it to see what’s going on and it sure looks like something is happening.  Of course that is a very unsophisticated test so we’re going to need to go and do X, Y, and Z.  When we do X we see it, when we do X and Y we see it, and when we do X, Y, and Z we see it.”  Building up from the simplest possible test suggests that there is something interesting going on here, and then you bring in the more sophisticated econometrics to tease that out.

I have gotten in the habit of starting to write my papers earlier as opposed to later.  Once you found that there is something going on in the data, start writing the paper.  I’m not averse to writing an abstract before I write the paper.  I think that keeps me focused on what this paper is doing and what I expect to find.  You’re obviously going to change that abstract a lot, but having that abstract in mind from day one is a helpful discipline.  I frequently tell my students to go write an abstract of what they think this paper is about when they start a project.

All your papers seem use very sophisticated Econometric methods.  How did develop your research methods’ skills, and how do you keep up on them?

It’s an important lesson for students to get as tooled up as possible during your course work, those are the skills that are going to carry you through to tenure.  You can keep building on those skills but if you don’t have a decent foundation you’re dead.  MIT forces you to do this, so I can’t attribute this to anything other than being forced to do it, but I’m glad I took some pretty tough classes because it brought me out with a set of skills that I could then build on.  If you don’t have those skills to start there’s no way you can generate them “on the job” while trying to get tenure.

Many of your papers have become influential in policy decisions.  Could you discuss the ways your research has been applied in the real world?

Again, the joy of this job is that you get to work on problems you find interesting.  I have tended to gravitate towards problems that are talked about in industry journals.  We had some influence on policy associated with peer-to-peer networks and that was just because I thought there were a bunch of interesting questions on how these networks should be arranged and organized and we went out and looked at those.  I think we’ve had some influence on whether legitimate digital distribution channels cannibalize your physical sales or cannibalize piracy.  I started off that paper comparing a quote from Steve Jobs who said, “You’ll never be able to stop piracy, what you have to do is compete with it”, with another person in the industry who said, “You can’t compete with free, that’s an economic paradigm that doesn’t work.”  So here we have these two very bright, very prominent people saying completely different things.  The question is what really happens in the world and those are the sort of topics I find fun.  I also think they end up being more broadly influential.

In addition to your many journal publications, I counted about 5 or 6 pages of conference publications as well.  Some professors seem to encourage heavy conference submission/presentations, and others shy away.  What is your philosophy on the benefits of conferences, and what advice can you give on how to get the most out of conference attendance/presentations?

There’s obviously a balance.  Getting more conference publications is not going to get you tenure, at least in IS, computer science is a little bit different.  Going to a conference for me is either (A) there is a paper I want to work on and this is going to force me to work on it or (B) this is an important and influential conference and I want to make sure I’m getting my work in front of important and influential people. I’ve tried to be intentional about cultivating a set of people who are in the IS/Economics community so I go to the Workshop on Information Systems and Economics (WISE) every year, I go to the International Conference on Information Systems (ICIS) every year, and then I’ve tried to go to other disciplinary conferences where there is some intersection.  For example conferences like Marketing Science, or the International Industrial Organization Conference where there are people interested in work at the interface with IS who I can get my work in front of. But you need to recognize that going to more conferences, at least in IS, is not going to get you tenure, it’s all about “A” publications.

What research are you working on currently?

Right now we are looking at whether digital distribution channels cannibalize sales in traditional retail channels and whether digital distribution reduces piracy. The conventional wisdom today is that digital channels are going to cannibalize physical sales, but you are never going to recover from pirated products.  We’ve tried to look for opportunities to study this phenomenon.
We started by collecting data on piracy, and collecting data on DVD sales at Amazon and waiting for an appropriate event.  The event we used was NBC taking all of their content off of iTunes, which offers a great natural experiment.  We have all these people who are cheerfully buying on iTunes and now we can see where they go.

The short answer is statistically none of them go buy DVD’s at Amazon.com, and a whole bunch of them go to piracy.  There is about an 11.5% increase in piracy which is about twice as large as the number of sales that NBC was getting on iTunes.  You can start to play around with a bunch of interesting questions such as why is it the case that consumers seem to choose between legitimate digital purchases and illegitimate digital downloads and not between legitimate digital purchases and legitimate physical purchases.  We’re playing around with a bunch of topics that come out of those questions such as what other settings in which this might this be true, and other setting in which might this not be true, and what types of content are you most likely to buy vs. pirate.

Check back for part four of this interview. Dr. Smith will discuss his perspective on teaching and his thoughts on Information Systems as a discipline.

Interview with Mike Smith – Part Two

Part Two:  Interview with Mike Smith – Associate Professor of Information Systems and Marketing, Heinz College, Carnegie Mellon University

This interview began in part one discussing Dr. Smith’s graduate student experience and job search.  In this session we will continue where we left off with Dr. Smith, and discuss his experience as a faculty member.

Faculty Experience

What was your experience like as a new faculty member?  Would you do anything differently?

The hardest thing to learn I think is balancing your time, especially balancing your time between research and teaching.  In particular, teaching a class for the first time is just brutal.  It is very hard to learn how much material you need to bring to class to get through an hour-and-a-half.  I would tend to bring about five hours of material for an hour-and-a-half class.  I think a much better approach is to ask questions of the class to get discussions going.  I think the students will enjoy it more, and paradoxically it is easier to teach that way.  Learning how to teach is really hard, and there is no substitute for experience.  If I could go back and do it all over again with what I know now, I’d have more time for doing research.

How did you balance your new teaching responsibilities with research early in your career?

I took a strategy from my consulting days. As a consultant you have to fill out a time card that says “what did I do today” and “which client gets charged for those hours.” To this day I keep a time card of the time I spend on classes and on research and on administrative tasks, and I try to be honest with myself that I can’t bill “goof off” time to anyone.

In the consulting world, partners frequently limit the number of hours you can bill to a client and I try to limit the number of hours I spend on administrative tasks per week to less than 4 and try to get in a certain number of research hours each week. The result is that you need to get your class planned in a limited amount of time — which is good because teaching can suck up all of your time. This is because it is frequently easier to plan classes than to write papers and we have a tendency to focus on what is easiest on our “to do” list instead of the “hard/painful” things. This strategy also gives me some accountability at the end of the day/week to look back on what I have done and evaluate how focused I was relative to my goals.

Congratulations on your recent tenure!  Do you have any advice on thinking preparing for the tenure review now that you’re on the other side?

The letters are more important than you think.  When you put your tenure case forward the Dean will send out letters to prominent people working in areas aligned with yours and ask them for their opinion about whether you should be granted tenure.  Having those people be familiar with your work turns out to be pretty important.  One of the things I was very intentional about almost from the first day on campus was having a list of potential letter writers and making sure that I met them at conferences and making sure that they were familiar with my work.  There’s absolutely nothing wrong with sending prominent faculty members who are interested in your work your paper and saying “I’ve just finished this paper, and it’s on a topic related to your research and I thought you might find it interesting.  Here’s a two sentence summary of what I do, feedback is appreciated.”  Ninety-nine percent of the time they won’t read the paper, but usually they will read the email, and recognize that it looks like you are doing interesting work in your area.  I think it is also the case that you need to go out and shake hands at conferences.  In a polite but intentional way, make sure that the prominent people in the field know who you are and know what you’re doing.

For the Dean to promote you to associate professor they will probably want to ask for letters from full professors, and to promote you to full will probably ask for letters from chaired professors.  So that’s not a bad starting point to think about who are the full professors and who are the chaired professors who might be interested in your work and who might be able to say that you are doing outstanding work in this area.  You should also cover both your core discipline and any relevant reference disciplines. In my case my work sits at the interface between the interface between information technology (IT), economics, and marketing, so I wanted to have a core group of IT faculty, a core group of economists, and a core group from marketing who were familiar with my work.

Check back for part three  of this interview.
Dr. Smith will discuss his perspective on research.

Looking for a Teaching and/or Research Position in the IS Field?

Then you’ve arrived at the right location! The 5 most recent IS teaching/research job positions are now displayed on the right-hand column of our site. This information is regularly updated, so keep checking back to see if there’s a job for you!

Methodspace: Connecting the Research Community

This new site may be of interest to you: www.methodspace.com. It is a venue to share and discuss research ideas:

Methodspace: Connecting the research community


New social network aims to bring together practical support in research methods

Los Angeles, London, New Delhi, Singapore and Washington DC (26 March 2009)—SAGE, the world’s leading independent academic publisher has today launched Methodspace.com; a public social network dedicated to the discussion of research methods online.

Methodspace aims to bring together researchers from across the academic spectrum looking for support and advice on any aspect of methodology. Registered users can participate in discussions about methodology issues and controversies; find out about relevant conferences and events; and discover and review new resources in methods, including free book chapters and journal articles. The site was launched to a private beta audience in February 2009.

We are thrilled by the speed and scale of the response to our beta launch,” said Ziyad Marar, Deputy Managing Director and Publishing Director, SAGE. “Methodspace will enable connections and dialogue, without any restrictions on discipline or geography. The site has a growing community of international researchers, university lecturers and postgraduate students from around the world.”

A unique area, research methods is the common thread that unites all researchers, with research methodology a fundamental part of every research journey. SAGE is recognized worldwide as the leading publisher in research methods, supporting researchers for more than forty years with a collection of more than 1200 books, journals and reference works in this diverse field.

“We intend that Methodspace should be the online hub for research methods, with the community driving the discussions and debates,” said Marar. Whether you are looking for resources in research methods, want to discuss a particular approach, or just connect with other researchers in a particular field, Methodspace aims to be the first place that any professor, researcher or student will turn.”

Join the debate at www.methodspace.com.

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SAGE is a leading international publisher of journals, books, and electronic media for academic, educational, and professional markets. Since 1965, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students spanning a wide range of subject areas including business, humanities, social sciences, and science, technology, and medicine. An independent company, SAGE has principal offices in Los Angeles, London, New Delhi, Singapore and Washington DC. www.sagepublications.com

Qualitative Research in IS?

NSF released a report from the workshop on Interdisciplinary Standards for Systematic Qualitative Research, and it contains some ideas on promising areas of research in law, anthropology, political science, and sociology. We use qualitative research methods as well; what are our promising areas of research? I’m interested to hear your thoughts. I’m also interested in your take on the workshop report if you’ve read it.

OCIS – Call for Reviewers for 2009 Annual Meeting

The Organizational Communication and Information Systems

(OCIS) Division needs your help to build another outstanding program of scholarly activities for the 2009 Academy of Management Annual Meeting in Chicago.  The OCIS Division typically attracts 200+ submissions (and this year we expect more), and reviewers play a critical role in transforming these submissions into the high quality program that OCIS offers. 

We need reviewers across a wide range of topics and methods related to communications, management, and information technology.  We need you.

 

As a reviewer you will be asked to review up to three submissions by February 13, 2009 (Review Deadline).

Papers will be distributed as they arrive and all paper assignments will be made by January 23, 2009.

 

* If you have already signed up to review for the 2009 meeting, THANK YOU!.

* If you have reviewed in the past, you will need to re-sign up to be able to review for the 2009 Annual Meeting.

* If you can help out in 2009, please signup to review for OCIS at the Academy of Management Reviewing System (it’s easy and won’t take more than 5 minutes).

1. Go to http://review.aomonline.org/;

2. Click the ‘Sign Up Now’ button;

3. Create a short profile indicating your areas of expertise and your willingness to review for OCIS

 

Please pass this message on to colleagues and/or PhD students who you think would be interested in and willing to review for OCIS. 

(Being an OCIS reviewer is a great opportunity to learn about the work that is submitted to and presented at OCIS and the Academy of Management meeting.)

 

Thank you for your willingness to help,

 

Brian Butler

OCIS 2009 Program Chair

Katz Graduate School of Business

University of Pittsburgh

E-mail: ocis2009@katz.pitt.edu