Deadline for Reviewing OCIS Submissions Approaching!

Just a reminder that the deadline to review the OCIS paper submissions is sometime before February 13, 2009.

In case you need to download the submission(s), follow these instructions:

To download the submission, please visit the reviewer website,
http://review.aomonline.org, log into the system and click the orange “View My
Assignments” button at the top of the summary page, and then click the blue
“View” button next to this submission. Once you have downloaded and reviewed the
paper, please post your comments to reviewer website as well.

–Valerie

Advertisements

What I’ve been reading – The Long Tail

longtail

This post is in response to Rachel’s inquiry of a book to recommend. Good idea for suggesting this as a forum for sharing interesting books!

I read The Long Tail  by Christopher Anderson last year and found it to offer many insights into the shape of the current economy, which is mostly a result of the vast increase of supply as a result of the internet. This and other situations, like the decrease in price of production equipment, has caused the economy to be less hit driven and more niche focused.

Take the music industry for example. Hit songs are no longer grossing the same amount of sales as in the past. More amateurs are creating music with high-quality results due to relatively inexpensive production tools like Garage Band. They are using avenues on the Web, such as myspace.com, another cost-effective a way to promote their music to a large audience. Due to the increase of the selection of music available, listeners have gravitated from the top 10% of the hit industry to more of the niche markets, or the long tail. This phenomena is affecting a variety of areas in the current market.

Anyone have other books to share?

🙂

–Valerie

Year 2009

A Happy New Year to all of OCIS PhD students!

What is your New Year’s resolution…? Mine is always ‘no procrastination’!

🙂 Please don’t forget to sign up as a reviewer!

🙂 Please submit your paper(s) by Jan. 15, 2009. The deadline is approaching!

All the best,

Yukika