What I’ve been reading – Made to Stick

How do you tell a good story? What makes people listen to your ideas? Researchers, teachers, parents, and managers are constantly trying to get people (big or little) to listen to them. What makes people listen?

This is one of the best books I’ve read recently about communication. The authors make a compelling case that principles of a good movie or commercial ad can be usefully applied to selling research ideas, or getting kids or employees to do what you want them to do.

As a researcher and teacher of business management, these messages come close to heart. As soon as I finished reading the book, I wanted to read it again!


2 Responses

  1. Made to Stick was recommended to me by another IS friend, so it is currently on my mental list of books to read. Thanks for reminding me of it! 😉 The stickiness factor was briefly mentioned in The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell – though this book relates stickiness to factors that contributes to sensations in the economy rather than to specific situations in academia. However, some ideas in The Tipping Point could probably be applied as well.


  2. Dear Valerie,

    I got great ideas from the book for communicating both research and teaching ideas.

    It’ll be great if we could use this forum to share reading lists. Tell us a book you like!!!


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